Sixteen years in, a new chapter begins

Today, we're launching our refreshed brand. New identity, new website, new look. We've evolved, and our brand now reflects that.

This is more than a visual refresh. It's a reflection of how we see spirits investment today. Modern, premium, accessible. The same expertise you've always trusted, now represented in a way that mirrors who we've become.

Sixteen years ago, we started VCL because we believed the spirits investment space could be better. More transparent. More accessible. More straightforward. That belief hasn't changed.

The market has evolved, and we've moved with it. Our rebrand captures this.

Whisky remains our foundation. It's where we started, and it's still the heart of what we do. But the premium spirits investment market has expanded significantly. Bourbon, tequila, and other premium spirits now offer the same investment opportunities and require the same expertise we've always applied to whisky.

We still believe real expertise and genuine relationships matter most. What we now offer has grown, and that's shaped how we see ourselves for the next sixteen years.

What's changing

We're continuing to invest in how we do things. Better technology. Better tools. Better ways to help you understand and manage your investments. Our client portal puts your portfolio in your hands, with real-time data and complete transparency.

Our vision of what spirits investment will look like in the years ahead shapes everything we do, from the distilleries we partner with to the events we host and the community we're building.

For clients who've been with us for years, this means more options. The expertise you trust is now available across more spirits categories, so you can build a more diversified portfolio if you want to. How we work together stays the same. There's simply more to explore.

For new clients, you're working with a team that has years of experience and a track record that speaks for itself. We currently manage over £150 million in assets. We're helping investors build portfolios that perform. Most importantly, we have a reputation for doing things the right way with genuine commitment to transparency and service.

What's next

We're focused on innovation and growth, but the fundamentals stay the same. What’s driven our success for the last sixteen years, will shape what comes next. We're building on those foundations to set us up for success, for ourselves and our clients.

If you'd like to learn more or explore opportunities, please get in touch.